How Wedding Cards Have Evolved Over Generations
Raheel AhmedShare
In Indian weddings, especially Hindu marriages, the wedding card meant so much more than a calling card.
Even if the location and attire were yet to be decided, the Hindu wedding card brought forth the commencement of celebrations.
A source of goodness, wishes, family bragging, and values imbibed all in one, and not just a union, but a union that is so, so sacred!
The generations have witnessed variations in the design of Hindu invitation cards for marriage. In fact, there is some improvement in the method of printing, designs becoming more modern, and a feature of choice apparent.
Nevertheless, within all these improvements, the traditional format of the invitation cards for marriage in Hindu culture is still unaltered.
This journey, from simple handwritten notes to thoughtfully designed Indian wedding invitation cards, reflects how tradition adapts without losing its meaning.
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The Days of Wedding Cards - Simple, Holy, & Personal
For our generation and the generation of our parents before us, the traditional Hindu wedding invitation card had no elaborate designs. However, each element of the card conveyed meaning.
Cards were printed on blank or embossed paper or were even written by hand for relatives.
It was not about designing cards, but about lucky elements. The factors that were included were the presence of Lord Ganesha, the symbol of the Swastik, and/or the divine Sanskrit Shloks. This was done to keep all hurdles at bay and to get blessings for a union.
There was an official and respectful manner of language used in the marriage invitation cards practised by the Hindu community.
The names of the elders were given importance, and it was an invitation as members of the family and not individuals.
This view was also supported by visits to some houses after receiving the marriage card, thus making it an important occasion as per the marriage invitation.
Currently, the Indian wedding invitation cards are more of the intent, respect, and tradition types rather than the aesthetic kinds.
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The Middle Generation Combines Tradition with an Ever-Changing Lifestyle
With the advancement in printing methods and the development of urban life, there has been a slight change in the Hindu wedding invitation cards as well. With the use of offset printing, families began to use colours and designs.
This generation too retained the grip on the tradition involving the wedding cards in the Hindu culture. However, the display and presentation method started getting prominence. Weaker shades of red and maroon were replaced by the rich shades, and gold foils were included.
The language used in the wedding invitations of the Hindu community also loosened up a little. Although there was sanctity and formality, there was a move towards warmth and welcome.
Bilingual verses, which always included both English and local languages, became common as it offered something to the old generation as well as the young generation.
In fact, this is a transitional phase in the evolution of Hindu Marriage Cards, where one would find the traditional elements remained non-negotiable, and the aesthetic aspects found a space along with it.
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Modern Hindu Wedding Invitations: Design and Importance
The contemporary designs in the Hindu wedding card vary completely from the designs in the former generations; still, the element is left intact.
The notable aspect is that couples are now involved in the choice of Hindu wedding invite cards. Laser cut designs, cards in boxes, pastel colours, simple designs, and luxurious finish designs have entered the picture.
However, in the most modern designs, traces of their culture also exist. It could be in the form of a small statue of Ganesh, a Flower of Lotus symbol, a Holy Phrase, or in the form of some classical colours that give them a hint of their Hindu culture. It is exactly why modern designs of Indian marriage invitation cards possess so much depth and meaning—modern looking outwardly and traditional at its heart.
One other thing noticed is the storytelling feature in wedding greeting cards. It has been observed that wedding greeting cards in Hindu weddings have been incorporating preliminary messages or even formats to aptly depict the life journey of this couple.
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Symbolism That Has Never Changed
Whether it is Generation 1 or Generation 2, certain elements in Hindu Wedding Cards have remained constant throughout the years.
The presence of significant symbols is a necessary part of the Hindu Wedding Cards. Even the significance of taking the blessings of God Ganesha is mentioned towards the end of the card. God Ganesha is still invoked towards the end of the card for his significance in knowledge and new beginnings. The significance of the Lotus Flower is Purity and Prosperity.
Colour is also assigned meaning by these cards. Even though red and gold, meaning prosperity and happiness in marriage, are of utmost significance in conventional Hindu wedding cards, these shades are dexterously used in a new manner.
It is because of this consistency in symbolism that the significance of Hindu wedding invitation cards has never diminished with the seasons of designs passing by.
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Emotional Worth of Wedding Invitation Cards in Hindu Families
This is because the traditional Hindu wedding card concept has remained the same due to the significance involved.
In fact, the wedding card is much more than a source of information. In fact, in Hindu culture, people actually hand over the marriage invitation cards to the elders, even though digital cards are possible. The elders receive the marriage card, and it carries a lot of importance.
Wedding greeting cards are also preserved in the form of mementoes. In reality, one can find old wedding invitation cards of Indians lovingly stacked away in the Family trunks or prayer rooms. They remind people of genealogy itself.
This is the reason why even the most modern-thinking couples are loath to cancel the use of the traditional wedding cards altogether.
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Digital Influence Without Cultural Loss
Digital invites and WhatsApp messages have certainly impacted the mode of distribution of wedding invites these days. However, digital methods have not replaced hard cards yet.
Nowadays, people prefer online wedding invites to make it easy while still opting for the impressive designs of Hindu wedding cards for some precious members of their families. In this manner, families follow traditional practices without undermining the requirements for innovative communication.
It is pertinent to note that, owing to advancements made in the technology field, saturation has been achieved when it comes to awareness of design, symbol, and wording. Today, couples are more educated when it comes to their representation in their Hindu marriage invitations.
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Customization: A Modern Form of Tradition
Personalization is at the top, followed by awaited changes. The greeting card in Hinduism is not generic; instead, they are designed.
The couples design the colours, patterns, and even words specific to them and their story. Nevertheless, most couples always ensure that all the necessary details, which have traditionally been included in Hindu marriage cards, are put to ensure some level of respect for culture in spite of having some level of uniqueness in their marriage invitation card design.
This ability to personalize and bring in the rituals is an outstanding attribute of the adaptation that Hindu wedding cards have made.
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Why the Soul of Hindu Wedding Cards Remains Unaltered
Even though new patterns, materials, and styles have developed, one thing remains unchanged in these invitation cards – their purpose. The Hindu wedding card still seeks blessings before merrymaking. It still represents family, religion, and auspicious starts. It still marks the first step of their married life. The example of the Hindu marriage cards typifies the fact that tradition is not always the same; it evolves and absorbs the changes and appears in brand new shapes while adhering to the same significance.
Looking Ahead: The Future of Hindu Wedding Cards
Design trends are moving ahead rapidly; accordingly, the Hindu wedding invitation card shall soon come up with more refined and expressive designs.
Eco-product designs, minimalism designs, and more expressive designs shall make their appearance in this industry.
Nevertheless, as has unfolded in the past, no matter how advanced indian wedding invitation cards become, their foundation shall always be traditional and emotional.
This is because, for Hindus, the Hindu wedding invitation card is never just paper but rather a blessing, a promise, and the incipient moment of the holy union.